Блог
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How Search Engines Rank Pages – 2
As a rule, search engine spiders have a limit on loading page content. For instance, the Googlebot will not read more than 100 KB of your page, even though it is instructed to look whether there are keywords at the end of your page. So if you use keywords somewhere beyond this limit, this is invisible to spiders. Therefore, you may want to acquire the good habit of not overloading the HEAD section of your page with scripts and styles. Better link them from outside files, because otherwise they just push away your important textual content. There are many more [...]
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Lesson (7): How Search Engines Rank Pages
Every smart Search Engine Optimizer starts his or her career by looking at Web pages with the eye of a search engine spider. Once the optimizer is able to do that, the path is half way complete to full mastery. The first thing to remember is that the search engines rank “pages”, not “sites”. What this means is that you will not achieve a high ranking for your site by attempting to optimize your main page for ten different keyword phrases. However, different pages of your site WILL appear up the list for different key phrases if you optimize each [...]
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Lesson (6): Who Feeds Who – Search Engine Relationships
Search engines are large corporations with complex ownership and partnerships between them. While some are more technology oriented and mainly outsource their database and crawling software, others are commercially-specific and will speculate on their large user audience to sell you listings and advertising opportunities. This brief lesson is intended to provide some insight into who owns who in the contemporary search world and which search engines provide results for which. By knowing this, you will better understand which of them are the best to target when optimizing your pages. A while ago, there were many different engines, almost equally popular [...]
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Lesson (5): META-engines
Earlier in this course we have stated that Meta search engines are another approach to search data offered on the World-Wide Web. What is a Meta search engine? It is a search tool that doesn’t create its own database of information. Instead, Meta search engines utilize multi-engine search, or a meta-search engine that combines results from a number of search engines at the same time and lays them out in a formatted result page. Metacrowler is a system that crawls the Web by follow links. This method of using multiple databases makes search results more comprehensive, but slows results. A [...]