Блог
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Yahoo! Search Marketing Solutions
Yahoo! Search Marketing Solutions http://searchmarketing.yahoo.com (formerly Overture) is the second top player after Google in the field of PPC advertising. Overture (originally called GoTo) was the first company to offer PPC advertising and was later acquired by Yahoo. Yahoo ranks ad listings exclusively based on the bid amount; furthermore, if you get a top-3 listing with Yahoo, your ad will be prominently placed with MSN, Altavista, CNN, and other search and news portals. Yahoo Search Marketing offers Sponsored Search and Content Match. Sponsored search ads show up among search results in Yahoo and its partners; Content Match ads appear on [...]
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Google AdWords
Google AdWords is the world leader in pay-per-click advertising. Currently it has more than 150,000 advertisers. The ads show up not only with Google search results, but also with Google partners such as AOL search, About.com and thousands of other websites that publish AdWords ads. Google has an interesting ad ranking system. It ranks ads not by the bid (the amount their owners are ready to pay for one click), but by the combination of the bid and the click-through ratio. This way, Google maximizes its revenue stream (since Revenue to Google = Bid x CTR x Views) and gives [...]
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Lesson (4): Pay-for-Performance Search Engines
As opposed to organic search results (free by nature), the majority of search engines now offer Pay for Performance (PFP) options. Pay for Performance lets you promote your site by paying for SE exposure, rather than by relying on solely organic listings determined by your SEO efforts. The picture below demonstrates the difference between organic and paid search results in Google. There are three main types of Pay for Performance options: · Pay-per-click – the best examples are Google AdWords and Yahoo! Search Marketing Solutions (formerly Overture). With pay-per-click (PPC) advertising, advertisers place bids for different search keywords. When users [...]
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DMOZ / ODP
DMOZ / ODP (www.dmoz.org) DMOZ stands for “Directory.MOZilla” and is also known ODP which stands for Open Directory Project. It is a multilingual open content directory of World Wide Web links owned by Time Warner that is constructed and maintained by a community of volunteer editors. After Google made the decision to remove links to DMOZ results from its result pages, DMOZ lost some of its importance. Listing there, however, can still be extremely profitable for your rankings and general Web visibility. To submit, go to their main page, then find the most appropriate category for your site and click [...]