Блог

• 2 8 June 2009

  Lesson (16): Local SEO for Your Site

  The Internet opens up worldwide possibilities to even the smallest of enterprises and organizations. But if your business or website is only set up to deal with local or national clients, local search engine optimization will help you target your customers and deliver the highest performance. Since Google‘s country specific searches offer diverse rankings when compared to Google.com, it is essential to know how to benefit from local search traffic. Search engines, like Google, index sites in the most appropriate index they have, thus a UK based website will be primarily indexed and ranked in the Google.co.uk search results. But [...]

• 0 5 June 2009

  How to avoid duplicate content

  1. Do not steal content from other sites. First, stolen content adds no value to your site. Besides, this deceitful practice may harm your search engine rankings and result in your site being banned for malicious duplicate content and copyright infringement. To avoid these problems, make sure to create unique and original content. If possible, do your best to follow your sites’ overall theme – this will help you become an authoritative Web resource within your niche. 2. Check if you accidentally use duplicate content on your site. When the site grows large, things may go out of control and [...]

• 0 2 June 2009

  Lesson (15): Duplicate Content Issues

  We have already stated in our Training Course that both Internet users and search engines want fresh, unique and quality content. Nevertheless online business practice often deals with repeating content on Web pages which has been created either accidentally or deliberately. That’s why duplicate content has become a huge topic of discussion not so far. This notion has spread on numerous cases and got its harming meaning thanks to the new filters that search engines have implemented. Duplicate content generally refers to multiple versions of the same content that exist on different pages, either within one domain or across different [...]

• 0 29 May 2009

  Lesson (14): The Power of CSS

  In this lesson we would like to give you a better idea of CSS and provide more examples of how it can be used for pure, light-coded and effective web design. First, let’s define CSS. CSS stands for “cascading style sheets“. The World Wide Web Consortium, also referred to as W3C, defines CSS as follows: “Style sheets describe how documents are presented on screens, in print, or perhaps how they are pronounced [...] By attaching style sheets to structured documents on the Web (e.g. HTML), authors and readers can influence the presentation of documents without sacrificing device-independence or adding new [...]