Блог
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Lesson (13): Optimizing Navigation and Menus
Menus Contain Meaning Site navigation information within menus can be a good clue to what a site is about. The rule of thumb is that you should avoid buzzwords and special terms in your navigation menu, unless you know for sure what you are doing and your target audience. When menus are keyword compatible they’re fairly clear and concise. Commonly, they utilize 2 to 10 graphic buttons leading to all the key pages on the site. When a search engine spider reads such a menu, it’s able to quickly and easily figure out what your site is about and which [...]
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Lesson (12): Optimizing Layout of Your Pages
In terms of modern web design trends, there are roughly two methods for a page layout currently popular: nested tables and CSS-based layout. The use of tables for Web page layouts has been popular with web designers because of their ability to position text and images in specific cell locations on a page, similar to the lay out of a newspaper. Quicker design time and browser compatibility made HTML tables extremely attractive and popular. However misuse of tables often resulted in the code to content ratio increase. Content size was suffering and one more pitfall appeared: any Web page changes [...]
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Anchor Text & ALT attributes
Link text Keyword usage is important in the visible text (also called anchor text) of links pointing outside your domain (also called outbound links) as well as links to the internal pages. When you give your users a reference to other documents relative to your theme, the words you use to refer to those documents are considered descriptive for your page’s profile. A usual link would look like this: Click here for <a href=”http://www.somesite.com/keyword-phrase.html” title=”this text will appear when user mouse-overs the link”>Visible link text</a> Note: When you link to your own pages, rename these pages so that the URLs [...]
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The body text & HTML headings H1 – H6
The body text The main textual content that is placed within the body tag and is visible to your visitors is an important strategic field for keyword scattering. Remember the importance of keyword prominence and place your keyword phrase early in the body text of the page. This may also become a means to communicate your message to prospects; some search engines retrieve the first few lines of your Web page and use them as the description of your site in the search results. So, put a number of important keywords in the first few lines in the visible part [...]