Блог
-
The META tags
There are two META tags that appear to be of use by most of the search spiders: META keywords and META description. If you use any other META tags, place them after these two. The META Keywords Syntax: <meta name=”keywords” content=”keyword 1, keyword 2, keyword 3, …” /> Its initial purpose was to give search engine robots an idea of what the page is about to help with rankings. Unfortunately, as soon as this became evident, so many spammers started abusing it that spiders now have discounted the importance of this tag by at least half of its original ranking value. [...]
-
The Title Tag
The Title tag of your Web page is probably the most important HTML tag. Not only will search engines consider it when estimating your pages’ relevancy towards certain keywords, but also when your title tag finally shows up in the SERP (search engine result pages). A lot depends on how attractive the title is to Web surfers and whether they are compelled to click on your link. All search engines consider the keywords in this tag and generally give those keywords a great deal of importance in their ranking system. It is as important as your visible text copy and [...]
-
Lesson (11): HTML Elements (Page Areas) That Matter
Since spiders see your page as HTML code instead of what is directly visible through a browser, optimizers must gain a solid understanding of the structure of a typical HTML document. This lesson will guide you through some HTML basics and then show which elements are critical for optimization and why. First, we recommend that your HTML documents comply with the XHTML standard. XHTML is the strictest standard of HTML (hypertext markup language). By following this standard you ensure that your pages are easily readable for search engine spiders. You can learn more about XHTML at the official resource of [...]
-
Keyword: Prominence, Density, Frequency and Proximity
Keyword Prominence Prominence is a measure of keyword importance that indicates how close a keyword is to the beginning of the analyzed page area (e.g. page title). If some word is used at the beginning of the title, headings, or close to the beginning of the visible text of the page, it is considered more important than other words. Prominence is calculated separately for each important page area. HTML markup lets you emphasize certain document areas against the others. The most important items are placed at the top, and their importance is gradually reduced towards the bottom. Keyword prominence works [...]