Блог
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Step 2: Optimization – Tuning the Pages
In the previous step you defined the exact keywords to optimize for each of your pages. It’s now time to enter the core of the optimization process. This process is about populating the contents of the website with your best keyword discoveries in such a way that the search spider will consider your keyword-focused content as relevant and, just as importantly, not see your efforts as spam. Remember the golden rule: if you make your content sound organic to the human visitor, it will not seem like spam to the search spider either. After you perform the optimization, open your [...]
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Lesson (10): Performing Advanced Keyword Analysis
After the preliminary research, set up the list of keyword suggestions for every page of your site; 5 to 20 suggestions for each page should be enough. The best optimization technique is to get every one of your pages optimized for one or two (maximum three) excellently matching keywords. Thus, the aim of the advanced keyword research is to pick out the best 1-2 keywords for every page of your site from the list of 5-20 suggestions obtained at the end of the preliminary research. In the course of this advanced research, we actually determine the real competition for each [...]
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Lesson (9): Preparing to Research Keywords and Getting Suggestions
After defining your strategic keywords and key phrases, it’s time to start your preliminary keyword research. Ideally, this step should forestall domain name selection, copywriting and content compilation, so that you can create content with the exact keywords for each page already in mind, and then form your domain name and file names based on this initial keyword research. The aim of the preliminary research is to assemble a core base of keywords with the highest potential, so you can use this material when selecting the domain name and creating the file structure for your website. More importantly, this research [...]
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Lesson (8): Defining your Niche and Audience
To start with our keyword research, we will first figure out which segment of Web surfers we want to find our site, and subsequently, which terms will most likely bring these visitors to us. Unfortunately, today it’s not enough to figure out the keywords that make up the essence of your business. If the industry is competitive (such as, for instance, Web hosting and Web design), there are lots of sites competing to be on the top for these terms. Luckily, Web surfers have become more and more conscious of the need to make their search specific – people who [...]