Блог
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Step 1: Picking out Keywords
When someone uses a search engine, they type words into the search box to find what they are looking for. These words are referred to as keywords or key phrases. Keyword selection is what any optimization mission starts with. The rule of thumb is to start off with keyword research even before you start compiling the content for your pages. However, it is not always possible, and the most common situation is when you’ve got a website needing optimization and the content is already in place. As we cannot make a site appear on top when people search for any [...]
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Part 2: On-Page Optimization
From the previous section “Understanding Search Engines” we recognized search engines as scrupulous and demanding systems. Their algorithms consider many factors about your site and considering these factors will help your position. On-page factors are still an important group of factors and after fully optimizing all the critical elements on your pages your website will have an advantage over other less optimized sites, other things being equal. Lessons of this Part will cover vital search engine optimization topics such as: Keyword marketing Choosing relevant and effective keywords for your website and each Web page is a fundamental step of the [...]