Блог
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Creating a SEO-friendly and visitor-friendly sitemap
Creating a sitemap gives you a double advantage by offering your visitors more convenience and a better browsing experience and smartly channeling the search engines‘ power. Be sure to include a sitemap as a part of your overall SE Marketing strategy. Here we list our collection of tips on how to build an effective sitemap. A search engine-friendly and visitor-friendly sitemap Your sitemap must only be linked to from your homepage and no other page, because: a) you want the search engine spiders to find this link directly from your homepage and follow it from there and b) according to [...]
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Lesson (20): Creating a Search Engine Friendly Sitemap
What is a Sitemap? Sitemaps are often ignored by webmasters. Their value for both visitor-targeted and spider-targeted optimization is underestimated. What is a sitemap? In the most general terms, it’s a page or pages that contain a list of and link to all the other documents on your site. Theoretically, it’s designed to give your visitors a quick way to find what they are looking for on your site without browsing the entire content. A sitemap also aims at eliminating the need to link to every page of your site from your home page. In the last few years, sitemaps [...]
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10 Rules on using Robots Exclusion Protocol
The “robots.txt” file must always be named in lowercase, even if your site is hosted on a case-insensitive platform like Windows (e.g. “Robots.txt” or “robots.Txt” is incorrect). Wildcards are not supported in both the fields. “*” can only be used in the User-agent field command syntax to denote “all”. Googlebot is the only robot that now supports some wildcard file extensions, giving you the ability to exclude certain file types from indexing. For more information visit http://www.google.com/webmasters/ Website functionality is not affected if your robots.txt is absent or empty. Though it does open access for all robots to crawl all [...]
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Lesson (19): META Robots Tag and “robots.txt”
Robots There are two ways you can restrict a spider from crawling all or part of your site. First is by placing the META Robots tag within the “head” section of your HTML file (making it effective only for the pages where the tag is inserted). The second is to write a special instruction file called “robots.txt” and put it in the root directory of your site. Robots are useful in terms of SEO since it is understood that a search engine spider has a certain limit of pages within your domain to index. Whatever this limit might be, you [...]