Блог
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Lesson (18): Domain Name, File Names and Extensions
Your domain name, the URLs of your pages and your title tag are some of the influential factors for your search engine rankings. Keeping this knowledge in mind, you can have advantage over your competitors in a race towards high search engine rankings. Keywords in domain names and file names There’s a widespread opinion that solely stuffing URLs with keywords will lead to really good rankings. This was once the case however not so much anymore, as search engines take many more factors into account when ranking Web pages. That being said, having your keyword in your domain name and [...]
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Lesson (17): Building the Right Site Architecture (2)
The problem called dynamic URLs As a rule, search engines do not have trouble with scanning dynamic URLs like http://www.yoursite.com/gallery.php?category=widgets&color=red&price=20 However Google‘s official terms claim that dynamically generated web pages, including .asp pages, .php pages, and pages with question marks in their URLs can cause problems for their crawler and may be ignored. That’s why pages containing many parameters, “?” and “&” marks in URL should be simplified or hidden from the crawlers. Dynamic pages called as a result of a user submitting a form, won’t be indexed either even if they contain your richest product catalog. However, if the [...]
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Lesson (17): Building the Right Site Architecture
Let’s first define “site architecture”. In terms of SEO / SEM, it refers to the entire framework that supports your website content and thus defines the way search engine spiders index it. Site architecture consists of the navigation structure of your website, the page layout and the structure of various elements on your page, your file and directory system and the types of files you use. Search engine rankings are impacted by site architecture as long as it defines which pages will and will not be indexed. To make the architecture SE compatible, you should always have unique and relevant [...]
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Step 3: Optimizing Site Structure
Let’s start our introduction into the site structure optimization by quoting Shari Thurow, the author of “Search Engine Visibility“, a renowned search engine expert with great experience in building websites for search engines. Shari says, “Web site architecture is something I feel has been poorly addressed by search engine marketers. Reason? Many search engine marketers ONLY specialize in search engine advertising, or they ONLY specialize in search engine optimization. They do not create user-friendly websites for a living. They do not perform usability tests on page layout, site designs, and navigation schemes”. We agree with Shari on this point. When [...]