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DMOZ / ODP
DMOZ / ODP (www.dmoz.org)
DMOZ stands for “Directory.MOZilla” and is also known ODP which stands for Open Directory Project. It is a multilingual open content directory of World Wide Web links owned by Time Warner that is constructed and maintained by a community of volunteer editors.
After Google made the decision to remove links to DMOZ results from its result pages, DMOZ lost some of its importance. Listing there, however, can still be extremely profitable for your rankings and general Web visibility.
To submit, go to their main page, then find the most appropriate category for your site and click the “Suggest URL”. Unlike Yahoo! Directory, here you shouldn’t submit to a top-level category. Instead, drill down until you find the best subcategory for your site.
If you submit to an inappropriate category, the editor of that category has to transfer your submission to another category. In order to do that, he/she has to visit the main page and click through to find the “perfect” category. This is time consuming, and a lot of editors won’t do it. They’ll simply reject your submission. So, you should be very careful about choosing the best category for your site. When searching for an appropriate subcategory visit the different engines that utilize ODP results (Google and Google family: AOL Search and Netscape Search; then, AltaVista and finally Lycos). Search for your keyword phrase, and see which categories come up. Give your preference to results from the engine you’d most like to target.
Create a captivating title and description which contain your keywords. Make sure it is professional and sincere. Then complete the submission form.
Submit your main URL in the best subcategory. If you have an interior page that stands on its own and has a lot of relevant information, you can try submitting it into a second subcategory.
A “last updated on” note on your site can be informative to the editors, especially if it’s been updated very recently. Like the Yahoo! Directory, ensure that your site is error-free and there are no missing images or broken links. For instance, you may use the Web CEO Site-Quality Auditor for this purpose. Don’t submit directly to the ODP if you’ve submitted your site to the ODP links on any of the other engines.
A smart technique would be to attempt submitting to the regional categories at the ODP as well as career categories. You may be able to get listed in several categories in this manner.
The directory is compiled by volunteers and this may be one of the reasons why sometimes it’s quite difficult to get listed. So, once you have submitted your site, wait at least a month. Then, if you aren’t listed, go to http://www.resource-zone.com and post a question about your listing in the Site Submission Status Forum. If you want to detect whether you’ve been listed, don’t do it through the search as the index isn’t synchronized with the database very frequently. Instead, go to the correct category and look for your listing.
Another way to find out the results of your submission is to contact the category editor personally. When doing this be as polite as possible – these editors are volunteers and they do not like being told what they should and shouldn’t do. They will help as long as you show that you appreciate the job that they do.
Unlike Yahoo!, you shouldn’t re-submit to DMOZ because it pushes your site to the bottom of the queue and would just extend the waiting period.
As with Yahoo!, good content matters a great deal. Generally DMOZ won’t list sites that are only set up to earn affiliate income or sell something. Try to make your pages as informative about your subject as possible.
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