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How to Rank Well in Yahoo!
To rank well in Yahoo, you need to do the same things that help your rankings in Google. Off-page factors (link popularity, anchor text, etc.) are very important. Some experts consider it easier to rank well on Yahoo because your own internal links are more important and there also appears to be no requirement for link relevancy. Whereas Google claims that the PageRank of the relevant linking sites is worth more than the PageRank of irrelevant sites, links don’t need to be relevant to do well on Yahoo.
Like all other search engines, they’ll list you for free if you get links to your site. Much like Google, their crawler is very active and updates listings on a daily basis. However, it can take a few weeks for Yahoo to list new pages after they have found and crawled through referring links. The pages that have already been included in the listing are updated much more often, usually every several days.
In March 2004, Yahoo launched its paid inclusion program called Site Match. You can find out details about Yahoo’s paid inclusion program here: http://searchmarketing.yahoo.com/srch/index.php and the pricing here – http://searchmarketing.yahoo.com/srchsb/sse_pr.php?mkt=us
Site Match guarantees your site will appear in non-sponsored search results on Yahoo!, and other portals such as AltaVista and AllTheWeb.
Let’s review some quick insights into the factors on your pages that will help you rank higher in Yahoo: use keywords in your domain name and use keywords in the TITLE tag. Your title must include your most important keyword phrase once toward the beginning of the tag. Don’t split the important keyword phrase in your title!
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