On-page factors considered by Google

Now that we’ve examined off-page factors that have primary importance for Google, let’s take a look at on-page factors that should be given attention before submitting to Google.

Google does not consider the META keyword tag for counting relevancy. While your META description tag contents can be used by Google as the description of your site in the search results, the META description does not have any influence for relevancy count.

Nowadays META tags don’t influence website position in search results absolutely. They can be of use as additional information source about the Web page for surfers only.

When targeting optimization for Google, be sure to use your keywords in the following:

·    Your domain name – important!
·    First words of the TITLE tag; HTML heading tags H1 to H6;
·    ALT text as long as you also describe the image;
·    Quality content on your index page. Try to make the length of your home page at least 300 words, however, don’t hide anything from visitors’ eyes (VERY IMPORTANT!).
·    Link text for outgoing links.
·    Drop-down form boxes created with the help of the SELECT tag.
·    Finally, try to have some keywords in BOLD.

Additionally, try to center your pages around one central theme. Use synonyms of your important keyword phrases. Keep everything on the page on that ONE main topic, and provide good, solid content.

Pages that are optimized for Google will score best when there are at least a few links to outside sites that are related to your topic because this establishes your page’s reputation as an authority. Google also measures how many websites outside your domain have links pointing to your site and factor in an “importance rating” for each of those referring sites. The more popular a site appears to a search engine, the higher up in the search listings they will place it.

According to Craig Silverstein with Google,

“External links that you grant from a particular page on your website can become diluted. In other words, if you place 10,000 links to other Web pages from a particular page of your website, each link is less powerful than if you were to link to only five other Web pages. Or, the contribution value to another website of each individual link is weakened the more you grant.”

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