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As opposed to organic search results (free by nature), the majority of search engines now offer Pay for Performance (PFP) options. Pay for Performance lets you promote your site by paying for SE exposure, rather than by relying on solely organic listings determined by your SEO efforts.

The picture below demonstrates the difference between organic and paid search results in Google.

There are three main types of Pay for Performance options:

·    Pay-per-click – the best examples are Google AdWords and Yahoo! Search Marketing Solutions (formerly Overture). With pay-per-click (PPC) advertising, advertisers place bids for different search keywords. When users perform searches for these keywords, advertiser short, textual ads are shown together with organic results. If a user clicks on one of these ads, the advertiser is charged the per-click sum agreed to earlier.

·    Paid inclusion (or paid submission) is a fee-based inclusion into the database or directory of a search engine. The more prominent paid inclusion programs are Yahoo! Search Submit and Yahoo! Directory Submit.

·    Paid sponsorship – with this model, an advertiser pays a flat fee to a search engine. In return, the search engine shows the advertiser’s ads together with search results for pre-selected keywords. ExactSeek, for example, features this pay-for-performance model.

Подобни статии:

1. Submitting to Search Engines ...
2. Pay-for-Performance търсачки ...
3. Search Engines’ Submission Rules and Guidelines ...
4. Lesson (20): Creating a Search Engine Friendly Sitemap ...
5. Pay-for-performance и платени търсачки ...