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What You Should Know before Getting Started with Online Marketing
The good news is that Internet marketing has rapidly grown and offers a broad array of opportunities for small and large businesses. From the previous introduction we became familiar with the Internet marketing science structure and the particular steps to follow to develop an online business.
At this point, before delving more deeply into the subject, let’s define some main terms. Online marketing deals with websites and Web pages, search engines, email and the Internet as the base of the World Wide Web. All of these areas are used to advertise and sell goods and services.
Referencing the original Wikipedia encyclopedia project definitions of our basic terms, they are as follows:
The World Wide Web (“WWW” or simply the “Web”) is a system of interlinked, hypertext documents that runs over the Internet. The hypertext documents, or Web pages, reside on Web servers – special computers that receive requests for Web pages and can “serve” them to the requesting side.
Each Web server, or host, has its unique global address used to find it over the Internet. This address is called an “IP address“. A typical IP address looks like four numbers separated by dots. For example, 63.146.123.0 is the address of the server where google.com is situated.
Each server can hold one or many websites. A website (or Web site) is a collection of Web pages, typically bound to a particular domain name or subdomain on the World Wide Web on the Internet. A website is identified uniquely by its domain name, e.g. http://wordpress.com/.
Domain names are translated into IP addresses by the global DNS – domain name system. That is, when you type www.webceo.com in your browser, the latter first sends a DNS request, and receives the IP address of the server where http://wordpress.com/ is hosted. The browser then connects to that server directly and asks for Web CEO’s home page.
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