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Yahoo! Search Marketing Solutions
Yahoo! Search Marketing Solutions http://searchmarketing.yahoo.com (formerly Overture) is the second top player after Google in the field of PPC advertising. Overture (originally called GoTo) was the first company to offer PPC advertising and was later acquired by Yahoo. Yahoo ranks ad listings exclusively based on the bid amount; furthermore, if you get a top-3 listing with Yahoo, your ad will be prominently placed with MSN, Altavista, CNN, and other search and news portals.
Yahoo Search Marketing offers Sponsored Search and Content Match. Sponsored search ads show up among search results in Yahoo and its partners; Content Match ads appear on the content partners of Yahoo (this is not search, but conventional websites that are capitalizing on their content by showing third-party ads from Yahoo or Google)
Other PPC Engines
A PPC model is an excellent source of income for any search engine. Therefore, almost every search engine offers PPC advertising opportunities. Among the more prominent PPC Engines are:
Paid inclusion
With paid inclusion and submission, site owners pay search engines to get their sites reviewed and included either into the general search index, or into a directory. Yahoo! is the main player in the market of paid inclusion. It’s paid for inclusion programs are Search Submit, and Directory Submit.
Yahoo! Search Submit
Search Submit adds your site into Yahoo’s index and ensures that it will be re-crawled every 48 hours (as opposed to around two weeks for sites that were automatically added by crawler to the index). Search Submit costs include a $49 initial fee and cost-per-click fees (starting from $0.15) for each click you receive.
Yahoo! Directory Submit
With Directory Submit, there is a $299 fee for your site to be reviewed and (if accepted) added to Yahoo! Directory. After this, you will be subject to an annual recurring fee of $299. For more information about Yahoo! Pay for Performance products, please visit http://searchmarketing.yahoo.com
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