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Step 2: Optimization – Tuning the Pages
In the previous step you defined the exact keywords to optimize for each of your pages. It’s now time to enter the core of the optimization process. This process is about populating the contents of the website with your best keyword discoveries in such a way that the search spider will consider your keyword-focused content as relevant and, just as importantly, not see your efforts as spam.
Remember the golden rule: if you make your content sound organic to the human visitor, it will not seem like spam to the search spider either. After you perform the optimization, open your pages in a browser and read them as if you were an outside visitor. Does the keyword presence seem far-fetched, annoying or funny in spots? If so, you are entering a dangerous game with the spiders.
Moreover you should differentiate the “keyword-stuffed“, “sound organic” and “keyword-focused” contents when populate it with strategic keywords.
Keyword-stuffed content is the most harmful one. Spiders see the text oversaturated with keywords and consider it as spam.
Sound organic content has the keywords organically implemented into the structure of the sentences. Though it reads good such type is not sufficient for good ranking.
Your purpose should be keyword-focused content which is clever approach. This text must be wisely optimized for particular keywords. Further you’ll find the principles of “focused optimization“. Such content reads naturally as well but has higher chance of success.
Good news is that spiders do not possess a human’s intelligence. They are machines and need to be approached as such. This approach dictates the exact means and criteria for you to measure the optimality of your Web content before you disclose it to the spiders. These criteria are called Prominence, Density, Frequency, and Proximity.
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